First-Principles

Building Leverage Through Tactical Writing and Direct Execution

I write about building leverage, investing in early ideas, and shipping real products. This is where theory meets practice.

My Journey

From Builder to Investor and Author

Over a decade, I've founded, scaled, and exited ventures, then invested in the next generation of founders. My work documents the process.

Every insight shared, every product launched, stems from direct experience in the arena—not from the sidelines.

My Operating System

Zero Fluff, High Leverage, Immediate Utility

My philosophy is simple: cut through the noise, focus on what moves the needle, and deliver actionable value that compounds.

My Framework

Evaluating Early Venture Ideas

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First-Principles Thinking

Leverage & Scalability

Direct Execution

Feedback Loops

Deconstruct problems to their fundamental truths, avoiding assumptions and conventional wisdom.

Assess the potential for disproportionate returns from minimal input, focusing on distribution.

Prioritize tangible output and shipping over endless planning or theoretical discussion.

Build rapid iteration cycles to learn from the market and adapt quickly.